AURA
Year
'24
Company
Self Initiated
Service
Brand and UI Design
AURA is a conceptual D2C art and framing brand designed for expressive creative spaces.
© AURA
Context
I noticed that most existing options felt template-based, generic, or lacked a sense of curation.
To explore a better alternative, I imagined AURA, a design-led brand offering curated collections by artists and designers through minimal, expressive framing.
Approach
The name Aura was chosen to reflect the emotional and atmospheric impact that art brings to a space. It evokes a sense of presence, energy, and personality exactly what the brand aims to deliver to users’ workspaces.
GoSats (YC W22)